Brian Beall is the Acting Deputy Assistant Secretary for Travel and Tourism and Director of the National Travel and Tourism Office (NTTO) at the International Trade Administration. In these positions, he leads a team working to enhance the international competitiveness of the U.S. travel and tourism industry and maintain America’s status as a top destination for international visitors. He is returning to NTTO following his tenure there as Deputy Director for Policy and Planning from 2014-2019.
Brian has many years of private and public sector experience in travel, tourism, and public policy. Most recently, he was Vice President of Government Affairs at Cruise Lines International Association where he led strategic programs to achieve positive public policy outcomes in North America and globally to support the growth of the cruise industry. In addition to his previous time in NTTO, Brian held several other positions in the International Trade Administration, including Senior Advisor to the Deputy Director General of the U.S. and Foreign Commercial Service, and Senior International Trade Specialist in the Office of the Deputy Under Secretary. He also worked on Capitol Hill as a Legislative Fellow in the U.S. Senate focused specifically on travel and tourism policy issues, and as an analyst at the U.S. Federal Trade Commission.
Brian earned his Bachelor of Arts in Business Administration from Truman State University and his Master of Tourism Administration with a concentration in tourism policy development from The George Washington University.