Aerospace Executive Service at Asian Aerospace 2002
SINGAPORE
February 25-26, 2002
Event Description
The Aerospace Executive Service (AES) at Asian Aerospace 2002 is being organized by the U.S. Department of Commerce's Commercial Service office in Singapore and the Aerospace and Defense Technology team, in cooperation with the Office of Aerospace. Asian Aerospace is Asia's leading showcase of commercial and military aircraft components, maintenance equipment, defense systems and airport equipment/systems. In 2000, the show attracted 928 exhibitors and over 22,000 trade visitors from Asia/Pacific, Europe, the Middle East, and North and South America.
The AES affords lower-cost participation in Asian Aerospace to small and medium-sized businesses by allowing them to participate in Asia's largest aerospace exposition without taking on the enormous expense of purchasing and staffing booth space. An innovative alternative to exhibiting, the AES consists of a package of services including:
¨ Two days of pre-scheduled meetings with potential partners, agents and buyers;
¨ Official show entry passes;
¨ Official Asian Aerospace Exhibitor's Directory;
¨ Invitation to U.S. Ambassador's Reception;
¨ Formal market briefing;
¨ Company product literature will be displayed in the U.S. Pavilion;
¨ Base of operations and access to all amenities in official U.S. Pavilion including shared office suite, equipment, services, and lounge;
¨ Coordination with aerospace industry specialists in Asia and any U.S. Embassy-led delegations visiting Asian Aerospace, and;
¨
Onsite AES Program coordination.
The AES at Asian Aerospace will be staffed by Commercial Service Singapore personnel, contract assistants and a domestic Aerospace and Defense Team member, who may accompany participating companies.
Commercial Setting
Asian Aerospace is Asia's premier aerospace and defense technology exhibition and airshow, bringing the world's main players in aviation and defense technologies to Singapore. It offers not only the unsurpassed forum for access to the market in Singapore but is also a truly international exhibition and an excellent means to explore virtually all Asian markets, as well as other foreign markets.
Because Asian Aerospace attracts buyers and experts in the field from all ends of the globe, it serves as a barometer of trends, an indispensable source of market information, and a most efficient tool for establishing contacts and selling or preparing for sales to Asia and the rest of the world.
The high level of interest in the show seems to reflect increased confidence in Asia's economies, improving opportunities for the regions airlines and its manufacturing and aircraft maintenance industries, as well as the possibility that delayed defense procurement programs may come back on line.
Mission Goals
The goal of the AES at Asian Aerospace is to facilitate a productive presence for SMEs without incurring the major expenses associated with purchasing and staffing exhibition space. The AES enables U.S. aerospace companies to familiarize themselves with this important trade fair, to conduct market research, and to explore export opportunities through pre-screened meetings with potential partners. The AES also allows U.S. companies to have a presence at the show, providing them with an enhanced image and level of engagement, an office infrastructure environment, and the support of knowledgeable CS staff and personal assistants focused on furthering company-specific objectives. Access to Singapore, Asian and other international markets and business partners is made possible through the AES in a manner which cannot be matched by simply attending the show as a visitor.
Mission Scenario
U.S. Export Assistance Center trade specialists and particularly members of the Aerospace & Defense Technology Team will recruit and counsel prospective participants for the Asian Aerospace AES. Company information and literature will be forwarded by the companies to CS Singapore and distributed for familiarization to a contractor in advance, whereupon he/she will begin the partner search, management and logistical coordination of the program.
An Aerospace & Defense Team member will arrive in Singapore prior to the show. Participants will arrive in Singapore on their own schedule and will report to the AES program at the Merchant Court Hotel, site of the first day of meetings, on Monday, February 25th. At this time, they will be briefed by CS staff on program features, receive a country/regional briefing on market opportunities, and later begin their series of one-on-one meetings. The next day, February 26th, the participating firms will split the day between one-on-one morning meetings at the Merchant Court Hotel and afternoon meetings at Asian Aerospace. This will conclude the program, although all AES participants will be encouraged to revisit Asian Aerospace themselves through the end of the week.
Company literature and promotional material will either be shipped to CS Singapore or brought by the participant for display in the U.S. Pavilion. No exhibition or larger demonstration items are permitted or appropriate. CS staff and the contractor will be available for information and assistance throughout the duration of Asian Aerospace, and an Aerospace & Defense Technology Team member will be on-site through February 27th.
Additional third country posts organizing buyer groups will be advised of the AES and desired meetings arranged. CS information booths in the USA Pavilions will promote and refer interested parties to AES participants. AES participants will all receive invitations to the Ambassador's Reception. Prior to the end of the AES program, CS staff will advise and counsel on appropriate follow-up actions to be taken.
Timetable
Participants arrive according to their own schedules, but all assemble at the AES Program headquarters in the Merchant Court Hotel on Monday, February 25th. The morning of Day 2 will also be spent at the Merchant Court Hotel, followed by an afternoon at the Asian Aerospace exhibition grounds. The program will end at 6:00 pm on Tuesday, February 26th. All AES participants will be encouraged to spend the rest of the week at the exhibition grounds.
Asian Aerospace AES participation promotion will be conducted by CS Singapore and primarily by CS Aerospace & Defense Technology Team members in Export Assistance Centers. Promotion/recruitment will include, but not be limited to, publication in domestic trade publications and association newsletters, mailings from internal mailing lists, Winfaxes to CMS aerospace clients and through posting on ITA's home page and in the Federal Register. Recruitment will close December 31st, 2001. Mission applications received after this date will be accepted if space is available.
Criteria for Participant Selection
$ Acceptability of product area/sector for exhibition at Asian Aerospace according to trade fair rules. The website address is: http://www.asianaerospace.com/
$ Timeliness of company's submission of completed application, $1,975 participation fee, the participation agreement, and certifications.
$
Timely and adequate provision of company and product/service information
and literature, to enable communication of company's objectives and scheduling
of appointments.
A company's products and/or services must manufactured or produced in the United States or if manufactured/produced outside of the United States, the product/service must be marketed under the name of a U.S. firm and have U.S. content representing at least 51% of the value of the finished good or service.
Any partisan political activities of an applicant, including political contributions, will be entirely irrelevant to the selection process.
Contact information:
Aerospace & Defense Technology
Team: Eric Nielsen
Tucson EAC, Post Office
Box 27210, Tucson, AZ 85726-7210
Tel. 520-670-5540 Fax 520-791-5413
Email: enielsen@mail.doc.gov
Commercial Service Singapore:
Hawcheng Ng
U.S. Embassy, 27 Napier
Road, Singapore, 258508
Tel. 011-65-476-9037 Fax
011-65-476-9080
Email: hawcheng.ng@mail.doc.gov
Office of Aerospace: Mara
Yachnin
Room 2128, U.S. Department
of Commerce, Washington, DC 20230
Tel. 202-482-6238 Fax 202-482-3113
Email: mara_yachnin@ita.doc.gov