Partnerships to Build a Successful Global Presence
Stefan M. Selig is the Under Secretary of Commerce for International Trade.
years of private-sector experience as an advisor to industry leaders and CEOs
has taught me anything, it is that what defines true success in business is a
simple concept: true partnership. When the client wins, the advisor wins.
more than the services, information, and guidance that we provide to American
businesses every day. We are strategic partners helping American businesses
achieve their commercial goals in the global marketplace.
the strongest examples of our work as strategic partners will take place this month at
This unprecedented trade mission will explore eight sub-Saharan African
countries and include local market experts, Fortune 500 companies, small
businesses, and government decision-makers. As the largest trade mission to the
continent in American history, Trade Winds is a historic opportunity to connect
U.S. businesses with the most promising opportunities Africa has to offer.
partnership spirit will also be on display next year in Germany, where the U.S. will be the
partner country in the Hannover Messe
trade and investment show for the first time ever. The show is expected to
garner as many as 200,000 attendees, including global investors, buyers,
distributors, resellers, and business media members. The audience is expected
to include more than 100 business delegations representing a wide array of
industry sectors, as well as specialists of our Commercial Service and
SelectUSA, the program dedicated to bringing foreign direct investment to the
Another example is our new
Startup Global seminar series.
This pilot program focuses on providing export assistance and information to early
stage companies throughout the country. By utilizing the insight of ITA
specialists and peer startups who have already found success in the global
marketplace, we are helping businesses understand how to reach new markets, and
what resources ITA can provide.
month, trade specialists in our Commercial Service office in Brazil counseled U.S. exporters during
water and wastewater trade event in Sao Paulo. Our specialists provided insight
on the commercial opportunities for U.S. exporters in this field, particularly
given the size of the Brazilian market and the water challenges the country is
Strategic Partnership Program, we are leveraging the strengths of businesses,
trade associations, chambers of commerce, economic development organizations,
and educational institutions to boost exporting capacity for U.S. firms.
Through our strategic partnership
with eBay, we
conducted a webinar to help businesses better understand international
e-commerce. Participating exporters received an education in a variety of
areas: how to utilize mobile technology to access new markets, insights
regarding international consumers, and what export assistance is available to
U.S. firms, notably SMEs.
recently secured a strategic partnership agreement with the financial services
Under this partnership, SMEs will have the benefit of FirstMerit export financing
services—such as letters of credit, foreign exchange advisory services, and
government guaranteed capital loan programs—to support their export efforts.
The reality is
simple. ITA succeeds only if American workers and businesses win. A true partnership
defines true success.
Global businesses and investors have long recognized HANNOVER MESSE as a top trade and investment show, with the United States as the event Partner Country for the first time, there is more opportunity for U.S. companies.