December 2011
Exports Support Jobs for Wisconsin's Workers
Export-supported jobs linked to manufacturing account for an estimated 6.5 percent of Wisconsin's total private-sector employment. Nearly one-fifth (19.4 percent) of all manufacturing workers in Wisconsin depend on exports for their jobs (2009 data latest available).
Exports Sustain Thousands of Wisconsin Businesses
A total of 6,473 companies exported from Wisconsin locations in 2009. Of those, 5,677 (88 percent) were small and medium-sized enterprises with fewer than 500 employees.
Small and medium-sized firms generated over one-quarter (26 percent) of Wisconsin's total exports of merchandise in 2009.
Foreign Investment Creates Jobs in Wisconsin
In 2009, foreign-controlled companies employed 74,600 Wisconsin workers. Major sources of foreign investment in Wisconsin in 2009 included Canada, the United Kingdom, Germany, and Switzerland.
Foreign investment in Wisconsin was responsible for 3.2 percent of the state's total private-industry employment in 2009.
Wisconsin Depends on World Markets
Wisconsin's export shipments of merchandise in 2010 totaled $19.8 billion.
The state's largest market was Canada. Wisconsin posted merchandise exports of $6.1 billion to Canada in 2010, 31 percent of the state’s total merchandise exports. Canada was followed by Mexico ($2.0 billion), China ($1.3 billion), Germany ($747 million), and Japan ($731 million).
The state's largest merchandise export category is machinery manufactures, which accounted for $5.4 billion of Wisconsin's total merchandise exports in 2010. Other top merchandise exports are computers and electronic products ($3.4 billion), transportation equipment ($1.8 billion), processed foods ($1.3 billion), and chemicals manufactures ($1.2 billion).
Wisconsin's Metropolitan Exports
In 2009, the metropolitan area of Milwaukee-Waukesha-West Allis exported $6.5 billion in merchandise, 35.2 percent of Wisconsin's total merchandise exports. Other major metropolitan areas in Wisconsin that exported in 2009 included Madison ($1.6 billion) and Racine ($1.5 billion). Two major metropolitan area exporters include some counties in Wisconsin. Chicago-Naperville-Joliet (including some parts of Illinois and Indiana) exported $28.2 billion, while Minneapolis-St. Paul-Bloomington (including some parts of Minnesota) exported $20.1 billion in merchandise in 2009.
Exports Support Jobs
Note: Export-related employment data shown do not include manufacturing and non-manufacturing jobs involved in the export of non-manufactured goods, such as farm products, minerals, and services sold to foreign buyers. Indirect exports exclude imported items. The complete 2009 export-related employment series is available on our Export Related Jobs pages. Additional information on methodology used in the export-related employment series can be found in the U.S. Census Bureau's publication Exports from Manufacturing Establishments: 2009.
Source: State Export-Related Employment Project, International Trade Administration and Bureau of the Census.
Exports Sustain Businesses
Source: International Trade Administration and Bureau of the Census, Foreign Trade Division: Exporter Database.
Foreign Investment
Note: All figures exclude employment in banks affiliated with foreign companies.
Source: U.S. Department of Commerce, Bureau of Economic Analysis.
Trade with World Markets
Source: Revised Origin of Movement State Export Series, Bureau of the Census, Foreign Trade Division.
Caution: The Origin of Movement series allocates exports to states based on transportation origin, i.e., the state from which goods began their journey to the port (or other point) of exit from the United States. The transportation origin of exports is not always the same as the location where the goods were produced. Consequently, conclusions about "export production" in a state should not be made solely on the basis of the Origin of Movement state export figures.
Metropolitan Exports
Source: International Trade Administration and Bureau of the Census, Foreign Trade Division: Metropolitan Export Series.
Caution: The Origin of Movement zip-based series allocates exports to metropolitan areas based on transportation origin, i.e., the metropolitan area from which goods began their journey to the port (or other point) of exit from the United States. The transportation origin of exports is not always the same as the location where the goods were produced. Consequently, conclusions about "export production" in a metropolitan area should not be made solely on the basis of the Origin of Movement zip-based export figures.
Prepared by the Office of Trade and Industry Information, International Trade Administration, U.S. Department of Commerce.
Data updated December 5, 2011.
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