Special American Business Internship Training Program
Promoting Partnerships, Generating Results
SABIT GROUP PROGRAM
WINE MARKETING AND PROMOTION
for Armenia, Georgia, Moldova and Ukraine
January 16 – February 6, 2010
SCOPE AND MISSION
The Special American Business Internship Training (SABIT) Wine Marketing and Promotion Program will train up to 18 mid- to senior-level executives in the wine industry from Armenia, Georgia, Moldova and Ukraine. These delegates, screened and selected by the U.S. Department of Commerce, represent companies and associations who are seeking information on innovations and trends in marketing, promotion and general management practices.
PROGRAM OBJECTIVES
The Wine Marketing and Promotion Program will provide a comprehensive understanding of wine marketing in the United States. The goal is for these high-level professionals to return home with the skills and knowledge necessary to affect change and make improvements within their own organizations, countries and the region.
BENEFITS OF PARTICIPATION
This is a unique opportunity for U.S. organizations to provide industry insight and training while showcasing their products and services to Eurasian counterparts. In addition, U.S. organizations hosting this delegation can start to build relationships with these professionals to exchange information and contacts. Through these valuable contacts, host companies can better explore commercial opportunities and partnerships in the region.
PROGRAM STRUCTURE
This program will begin January 16, 2010 in Washington, DC with an orientation and visits to relevant government agencies and associations in the Washington, DC-area. During the remaining two weeks the delegation will travel to select regions and cities across the country to meet with leading U.S. companies and organizations in the wine industry.
HOST THIS DELEGATION
SABIT is currently looking for U.S. hosts to provide training for a few hours or a full day at their organizations. Training will cover the following topics that are relevant to the delegates, and represents some of the current challenges they face within their organizations:
 | Overview of the U.S. wine industry and market |
| Wine marketing and promotion techniques to expand market share |
| Wine packaging and labeling for product differentiation and import regulations |
| U.S. system of importation, distribution and retail |
| Additives |
| Business, management and financial themes |
| Current industry issues |
COST OF PARTICIPATION
SABIT will cover the majority of program costs for all delegates, including round-trip airfare to the United States, U.S. domestic travel, lodging, insurance, meals and incidental expenses, and interpreters to travel with the group. In turn, U.S. host companies and organizations are asked to provide their industry expertise in the topics pertaining to this particular program.
FOR MORE INFORMATION
To learn more about this program, please contact:
Becky Long, International Trade Specialist
Telephone: (202) 482-3637
Fax: (202) 482-2443
E-mail: becky.long@mail.doc.gov
Tanner Johnson, International Trade Specialist
Telephone: (202) 482-3807
Fax: (202) 482-2443
E-mail: tanner.johnson@mail.doc.gov